When we were asked to run a session for this year’s Like Minds conference, we wanted to do something different. And we didn’t have to think for long.
The theme – Why what you do matters -gave us an idea for how we could challenge one of the most common missteps businesses make in social media: focusing on words, likes and content as opposed to action, purchases and behaviour change.
So, as you read this, we’ll be asking our attendees to get someone to do something using social media alone.
The objectives? In teams of three, they have 30 minutes to use social media to either:
1. Get someone to donate to the Exeter House School Justgiving page, quoting the hashtag #likemindsdoers in their comment.
2. Get someone to buy a Starbucks coffee, have the barista write the #likemindsdoers hashtag on the side of the cup, and upload a photo as proof.
1. They have to use social media to do it – they can’t just go out on the street and ask someone.
2. They can use people they are connected to in their network but NOT people who they personally know or have met.
The outcome? Who knows. We can’t wait to see. We suspect that people might discover that it’s often much easier to get someone to take an action when you can speak them face to face rather than on social. We also suspect they might find the Starbucks challenge harder, because it includes an element of ‘offline to online’. But we could be wrong.
Keep track of the hashtag to see what’s happening and the comments below where we’ll update you on our progress. If you want to take part remotely, just let us know in the comments – we’d love to have you on board.
We’re done with Powerpoint presentations and lectures on Twitter strategy. From now on, we’re committed to tackling the important questions in interesting ways.
What do you think?