The psychology of social commerce

By Molly Flatt

Here at 1000heads we’re huge on psychology (one of us even went to see A Dangerous Method the other day).

Everything we do is rooted in the most up-to-date research around behavioural science, anthropology and sociology, as well as insights we can steal from anywhere else – theatre, music, religion, design thinking, gaming, zoology, you name it. When we design a strategy for a client, we don’t start with platforms or tools. We ask:

Why will people want to do this?
How will it enhance their lives?

That’s why I like this infographic. Talk about social commerce usually centres around Facebook stores, review stats, Foursquare initiatives and mobile apps. This takes us back to the basics around why and how people shop together. Understand that, and the tools will fit into your idea – not the other way round.

via TabJuice.

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Brought into the world on Thursday, December 8th, 2011 and filed under social business.

  • http://www.socialtech.biz/blog/get-social-in-2012 Get Social in 2012 | The RT Media social tech blog

    [...] The psychology of social commerce explains why and how people shop together [...]