WOMMA Summit 2011: Our brain dump of brilliance
By Molly FlattI may be finally back in London, but my head is still half in Las Vegas, reeling from the information overload that was last week’s Word of Mouth Marketing Association (WOMMA) annual Summit.
I was moderating an international panel on Global WOM Perspectives alongside Steven van Belleghem from Insites Consulting (Europe), Fernando Anzures from Talk Word of Mouth (South America), Prof Tatsuro Sato from WOMJ (Japan) and Asit Gupta from Advocacy (China) . With an hour’s conversation around deploying international WOM campaigns including cultural differences and taboos; linguistic and logistical challenges; popularity and use of platforms; and industry trends, we barely scratched the surface – but it was a fantastic start.
For the rest of the time, I was learning like a sponge. I’m not going to attempt to summarise three days of keynotes, panels, case studies and research sessions from the word of mouth industry’s leading brands and agencies – thankfully Steven has posted excellent overviews for each day. Instead, I’m just going to blast you with content: some of my favourite slides, videos and blog posts that you can take away and ponder for yourself.
Ready? Here goes…
1. Vail Resort’s WOMMY-winning case study ‘Combining Facebook, Nike+ and Gowalla With Epic Mix’ which brought skiers together in an awesome on/offline social community:
2. John Bell from Ogilvy 360′s summary of his session ‘10 Learnings from Operationalising Social Media Within the Enterprise‘.
3. Simon Mainwaring’s vision of contributive capitalism, We First: a truly inspiring way forward for social brands:
4. The sector-changing campaign from Marina Maher Communications ‘U by Kotex: How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice’, which won the WOMMY Grand Prix:
5. The Zappo’s Culture Book that sits behind their hugely successful social approach: request a copy here.
6.Advocacy’s gold-awarded case study ‘How Word of Mouth Marketing Grew Dettol Sales 86% in Three Months’:
7. The work our good friend researcher Prof Barak Libai is doing with Pursway to understand customer’s social networks (online and offline) from their purchasing data upwards. Revolutionary stuff that made my brain bleed. Check out their ebooks.
8. This great WOMMA infographic:
Want more? Get in touch.
