Different Size Feet takes its first steps…

Exciting news!

Today sees the official launch of Different Size Feet, our specialist family consultancy unit designed to deliver in-depth insight into the area of family social influence.

Working closely with us here at 1000heads, Different Size Feet, (headed up by our family brands expert, Carrie Grafham) was developed to meet a need for greater understanding of parents’ purchasing dynamics – the role of influencers on and offline and how and when they made an impact on the end decision.

A recent large-scale study of family decision-making carried out by Carrie and her team has resulted in some fascinatingly rich data, some of which we will be sharing with you over the next few weeks. We will be discussing the relationship between on and offline influence, pester power, the role of the mummy blogger and gender differences.

In addition, and most excitingly, behavioural profiling was carried out into parental purchasing; we have developed eight social buyer personalities, sharing common traits around what and who influences them socially and how that translates into purchasing behaviour.

Read more about the findings of this groundbreaking research in our White Paper, Meet The Family: A new model for social influence’, and let us know what you think!

Brought into the world on Friday, September 16th, 2011 and filed under Different Size Feet.