1000 Heads

Helping brands’ stories travel further and faster
  • Mail
  • Twitter
  • Flickr
  • foursquare
  • linkedIn
  • instagram

You down with NFC?

by James Whatley on 31 August 2011

Yeah you know me!

If you’ve been following @1000heads on Twitter, you might know that we’ve been tinkering around with NFC of late, and for good reason.

Last week, as part of our activity for Nokia’s Symbian Belle launch, we arranged a special ‘48hrs in Hong Kong‘ for a very lucky group of six select bloggers.

Aside from running the very latest update of Nokia’s Symbian software – aka ‘Symbian Belle’ – these new Belle devices all come with Near Field Communications (NFC) baked-in. Which means, you simply tap – and go.

Working with the smart guys over at NFC-Hub we produced special NFC-enabled posters, similar to the below -

NFC Hub @ 1000heads

- that were placed up at different locations around Hong Kong. Delivering against Nokia’s release message of ‘Try Something New’, #NokiaTSN, we thought we’d set a two day course of exactly that, with our guests trying their hands at all things news. For example, riding the Crystal Cable Car or simply taking in a Tai Chi lesson in the park.

The best part being that once the on-site posters were tapped -

- the entrants would automatically check-in on Facebook and/or Foursquare (depending on the poster used) which in turn would produce results like this:


Much fun was had indeed.

With NFC becoming more and more prevalent [see Museum integration as well as Dennis Publishing getting in on the act], expect more NFC-based shenanigans from us very soon and, if you find yourself in the 1000heads offices at any point in the future, why not tap us up?

Tags: , , , ,

This entry was posted on and is filed under Uncategorized . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.