Turn things on their head

By Robbie Dale

I’m a fan of objects being used in interesting ways.

There’s something about the subtle re-imagining of an otherwise familiar object that makes me smile. And, more pertinently, surfaces a hitherto unrealised emotional bond to that object.

This is a great example. The Ghost towel. I’ve never liked a towel before. But now I love towels. I want to hug a towel. This towel in particular, but hey any towel will do.

Ghost towel

If things are getting tired with a product or service, what can be done to set it apart? It could be a wallet. Or given the weather here in London, it could even be a barbecue grill. Give it a twist and see what happens. See how much better it makes people feel when you turn things on their head. Just don’t do a handstand in a towel.

[Ghost towel via swissmiss]

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Brought into the world on Wednesday, April 20th, 2011 and filed under Creative.

  • RiccWebb

    That's brilliant! My thoughts exactly: http://bit.ly/gTsJCF

    Loved the idea of innovating something as simple as a basic household item. And it just goes to show that if they can make a towel, pen or cutlery interesting…how easy “could” it be to do the same for a business or brand.