Hello, my name’s Alex and I’m a Strategy Executive here at 1000heads. Nice to meet you.

I recently found this presentation on the rise of the internet as an entertainment medium by Tom Smith, the founder of GlobalWebindex and, well, I thought I’d share. Take a look…

(additional thoughts afterwards)

Looking through, one of the things that stood out more for me than anything was the rise of what Tom refers to as ‘The Packaged Web’. Some internet purists may get worried about this idea, particularly in how this shift might threaten the democracy of the internet and prompt a divergence of power away from media gatekeepers.

However, to those that may be a little worried about ‘the man’ taking over, I can’t help but feel that Tom’s inclusion of how important peer recommendation and brands actually listening and engaging in a more human way cannot be forgotten.

The internet is for all, and that includes businesses. The strength of this democratic communication shines through with the demonstration of how influential consumers opinions online really are and, when you think about it, always have been.

Tags: analysis, globalwebindex, slideshare