Word of mouth 101

Word of mouth: are you still confused?

Here at 1000heads we aim to be thought leaders in the word of mouth industry by pioneering new research, creativity and strategy; challenging assumptions about what WOM is; and using innovating influences to improve our work from psychology, sociology, anthropology – hell, even theatre, literature and gastronomy.

However, we’re keenly aware that to most of the population, word of mouth is still a rather baffling thing to ‘do for a living.’ So sometimes we like to get back to basics and present some simple education around what the approach is and why brands should care.

One very popular creation in this vein has been our What is WOM? infographic which you can download as a PDF - or email us for an actual full-sized poster to stick on your wall.

And if you liked that, you might like this: a neat little WOM 101 deck presented at this year’s WOMMA Summit and designed to help you explain the importance of WOM to your boss, your colleagues, or even your mum.

WOM 101 – Understanding the Basics of Word of Mouth Marketing

If you have any questions about word of mouth, however basic they may seem, do post them in the comments below and we promise to give you jargon-free, down to earth answers anyone can understand.

Brought into the world on Monday, December 13th, 2010 and filed under 1000thoughts, Things we like.