Involve me, and I’ll understand

By Molly Flatt

We love to showcase the best conversational work being done by brands, and this ad by BMW is no exception. It’s based around the Chinese proverb “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand” – as good a mission statement for consumer engagement as I’ve heard.

Innovative tech, an inspiring narrative and a collective experience in a real space. Old-school cinema ad plus new WOM thinking equals win, win, win.

Now close your eyes.

(OK, so I tried to transmit a 1000heads logo through the screen, but I’m not quite there yet. Imagine it instead.)

Like this?

Brought into the world on Friday, December 17th, 2010 and filed under Case Studies, Creative, Things we like.

  • http://topsy.com/www.1000heads.com/2010/12/involve-me-and-ill-understand/?utm_source=pingback&utm_campaign=L2 Tweets that mention 1000heads :: The Word of Mouth People — Topsy.com

    [...] This post was mentioned on Twitter by 1000heads, Stan Smith, Vivid, Andrew Carrier, Emily Shaw and others. Emily Shaw said: RT @1000heads: We love this BMW ad: old school advertising plus word of mouth thinking: http://bit.ly/hDKgW5 ^MF [...]