We love to showcase the best conversational work being done by brands, and this ad by BMW is no exception. It’s based around the Chinese proverb “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand” – as good a mission statement for consumer engagement as I’ve heard.
Innovative tech, an inspiring narrative and a collective experience in a real space. Old-school cinema ad plus new WOM thinking equals win, win, win.
Now close your eyes.
(OK, so I tried to transmit a 1000heads logo through the screen, but I’m not quite there yet. Imagine it instead.)
Tags: advertising, after image, BMW, social media, word of mouth
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