Before we get share all the great case studies, keynotes and insight we gleaned from the WOMMA (Word of Mouth Marketing Association) Summit 2010, we have to simply celebrate and say thank you to our team by highlighting the WOMMY Research Award we won for our #NokiaNav campaign.

Collecting the award alongside Craig Hepburn, Global Head of Digital for Nokia

The WOMMYs are the most prestigious and rigorous awards in the word of mouth industry, and we are delighted that we’ve been acknowledged for “Best strategic thinking to measure the impact/success of WOM”. With #NokiaNav,we focused on understanding, measuring and shifting the sentiment of conversation around Nokia’s accessories and navigation tools. We believe that this approach, which moves beyond reach to the context and meaning of word of mouth, is essential in creating truly effective campaigns.

Here are a few of the guys who really deserve the credit: our Nokia Account and Community team Katie, Simon, Frank and Joel. They share billing equally with the Analyst Team of Joe, Allan and Marzena – who weren’t around for this photo but who did all the incredible data and insight work that made #NokiaNav possible – an awesomely talented bunch.

You can buy WOMMA’s Word of Mouth Works book to see full case studies of all winners; in the meantime get in touch if you’d like to know more about what we did!

Tags: awards, case studies, Nokia, nokianav, social media, WOMMA, wommy, word of mouth