Personal vs Personalised

By James Whatley

Testing

This is stuck on the wall next to my desk.

I look at it from time to time and, on occasion, point wildly at it whilst making some word of mouth-related point about something or other.

The best way to illustrate this? Spam is personalised. Post-it notes are personal.

Over the past couple of weeks we’ve been sending out our #WhatisWOM infographic posters to all and sundry* and every single one of them went with a hand-written, personal note saying ‘thank you and enjoy’.

This is important.

Relationships are important.

People are important.

And that, dear readers, underpins everything we do.

—

*Including Scott Gould who picked up on this yesterday and prompted me to write this post :)

Like this?

Brought into the world on Thursday, October 7th, 2010 and filed under 1000thoughts.

  • http://topsy.com/www.1000heads.com/2010/10/personal-vs-personalised/?utm_source=pingback&utm_campaign=L2 Tweets that mention 1000heads :: The Word of Mouth People — Topsy.com

    [...] This post was mentioned on Twitter by James Whatley, 1000heads. 1000heads said: New from us: "Personal vs Personalised" – http://bit.ly/c0kWeX ^JW [...]

  • Joao luis

    Thanks guys, appreciate the poster, up behind me already in my office :)

  • http://www.thesocialnexus.com George Cathcart

    I liked the personal touch that the note gave. Good work, great poster – really appreciated getting it in the post. Haven't found a good spot to hang it yet, but rest assured it will be on flickr when I have.

    Thanks again :)

  • http://www.mobile-users.net Nirave

    Really enjoy my #WhatisWOM poster James.

    The note was personal and I was not expecting the personal touch…

  • http://scottgould.me/ Scott Gould

    Love this. Reblog coming up dog.

    Thanks JW.

  • http://www.1000heads.com/2010/10/personalisation-can-be-good/ 1000heads :: The Word of Mouth People

    [...] Personal vs Personalised [...]