Advocacy through experience: Nokia E73 Mode

By Molly Flatt

This video tells the story of a nice little advocacy project we ran over in the US for the launch of the Nokia E73 Mode.

It pretty much speaks for itself, although when you watch it you should spot the elements we believe to be essential to effective word of mouth: careful profiling, personalised engagement, long-term relationship building, putting the product at the heart of the campaign, and above all, a glorious experience that brings social media advocacy into the real world.

Also, it’s nice to remember the beaches of L.A. from our rain-bound London office on a Monday afternoon.

Comment on it, embed it, discuss it.. enjoy.

Like this?

Brought into the world on Monday, September 27th, 2010 and filed under Case Studies, Global, Offline/Online.

  • http://www.webconsul.de/index.php/lesetipps/2010/09/linkstipps-zum-wochenstart/ Linkstipps zum Wochenstart at webCONSUL

    [...] Advocacy through experience: Nokia E73 Mode Geschrieben von PW – der webconsul27. September 2010 um 14:06Einsortiert in LesetippsYahoo! und die Applikation [...]

  • http://www.thehotiron.com/ Mike Maddaloni – @thehotiron

    As an attendee of the event, there was a lot of moving parts that were orchestrated well by your team of Donna, James and Adam on-site, as well as your team back in the home office, to make this happen. It was a mix of planning and improvisation that made this video happen!

    A great job by all and a great example of WOM – congratulations!

  • Anonymouscoward

    How much does one pay for a video viewed less than 900 times as part of word of mouth campaign?

  • http://whatleydude.com James Whatley

    Hey Mike, great to hear from. It was lovely seeing you on the video and I'm glad you had such a great time :)

    Hopefully see you soon,

    James :)

  • http://whatleydude.com James Whatley

    Hi Anonymouscoward,

    We have different retainers for different clients. The video you see above is just one small output of an overall word of mouth campaign; the metrics of which include much more than just views on YouTube.

    If you'd like to find out more for yourself, or maybe talk to us about what a word of mouth campaign is actually made up of, then please do feel free to email me directly on james dot whatley at 1000heads dot com.

    Hope to hear from you soon,

    James