Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways.

China continues to emerge as a massive force in content creation, although language and economic barriers mean it is sluggish to impact on the rest of the net. Japan appears to have low online engagement, but that in fact reflects the progressive Japanese reliance on mobile – in the month of the research just over 34% of Japanese social network users purely accessed through mobile, compared to 3% in the UK. And the low levels of microblogging are a timely reminder that the practice is still confined to an evangelical few.

A sophisticated global approach to WOM is the future; it’s why we have local language capabilites and partners around the world. Check out our next WOM Expert group on regional and global WOM, coming up on Friday, or drop us a line to find out more.

Tags: china, global social media, japan, microblogging, online engagement, word of mouth