Archive for January 2009
Saturday, January 31st, 2009
Stinging synopsis of PR’s bundle into social media by Lance from Immediate Future. All the dangers of an bandwagon jumping, unintelligent and ill devised approach clearly spelled out.
http://blog.immediatefuture.co.uk/is-pr-welcome-in-social-media/
Being knee deep in the space is the most basic prerequisite. If you’re not, don’t jump in. Get help. Molly’s latest ‘Talk @ or Talk 2.0′ keynote in Antwerp is a good starter for 10.
Get in touch if you want a copy or to talk with any of us here…
Thursday, January 29th, 2009
Twingly recently announced their federated microblog search tool and I’ve been playing around with it. The tool includes results from the big guns, namely Jaiku and Twitter but also some more regionally grounded venues like Bleeper in Germany and Bloggy in Sweden.
Here @1000heads we spend a lot of time thinking about the unique role different social tools play in the way we all publish content online. The thing most unique about microblogging is the important role played by immediate experience in the content. Posting is more synaptic and often less ‘for posterity’ than in other social mediascapes. In that vein, what would be really cool is if they added stronger trended visualisation of the results so I can see ‘now’ in better context. Am I the only one who wants to see if banana-eating tweets have increased this month? I don’t think so…
Thursday, January 29th, 2009
Twingly recently announced their federated microblog search tool and I’ve been playing around with it. The tool includes results from the big guns, namely Jaiku and Twitter but also some more regionally grounded venues like Bleeper in Germany and Bloggy in Sweden.
Here @1000heads we spend a lot of time thinking about the unique role different social tools play in the way we all publish content online. The thing most unique about microblogging is the important role played by immediate experience in the content. Posting is more synaptic and often less ‘for posterity’ than in other social mediascapes. In that vein, what would be really cool is if they added stronger trended visualisation of the results so I can see ‘now’ in better context. Am I the only one who wants to see if banana-eating tweets have increased this month? I don’t think so…
Thursday, January 22nd, 2009
Last night Sylwia Presley, a 1000head charged with keeping us all in line ethically (you should see some of the creative team, this is no easy task), had the opportunity to talk about Twitter and the associated ethical issues during Oxford Geek Night 10. With her presentation well received reactions began to feed through, from where else, but Twitter of course. IT professionals of Oxford were, if @aitkin is anything to go by, genuinely interested in the Twitter platform and the morals behind the use of micro-blogging services. @beingwicked found it enjoyable and interesting, whereas @tomd reflected on his own Twitter presence. As follow up @oniryx links to examples of discussion on doing the right thing the right way in Twitter in practice, relating to competitions and brand promotion.
Syl’s entire presentation is available on SlideShare and I heartily recommend it, as does, @alpower who found it useful already.
Soon going live on the main event site will be video recordings of the evening, so keep your eyes peeled for that and we’ll add some photos into this post shortly…
Finally it just remains to say a big thank you from Sylwia and 1000heads to the organisers for letting us get involved!
Wednesday, January 21st, 2009
The internet is the breeding ground for many brilliant things. Few, however, are better than the Annual No Pants! Subway Ride.
It is what it says on the tin: you ride the subway with your below the waist outer layer removed. Simple. But for what reason? Because it adds value to existence, enriches the tapestry that is you and makes for a brilliant anecdote to tell your stay at home mates who think the internet is Facebook and YouTube videos of people playing Guitar Hero.
Organised by Improv Everywhere, the details of the 8th Annual No Pants! Subway Ride were contained in this post, and if you click through you can follow the build up, execution and read the Official Mission Report. The group utilised a Facebook event page to entice participants (should I have done a weak pun on participants – let us know) along with a YouTube channel for documentation purposes.
I find it uplifting that in New York there are over 1,200 people willing to get involved with such frivolity. Globally there were over 2,500 pant free carriage riders in 22 cities – Next year… just maybe…
Monday, January 19th, 2009
The amazing story of US Airways flight 1549 proliferated news waves like such a story should. And, as it developed, it quickly became evident that social media was bursting with details and reaction – it was life streaming.
Lifestream Blog discusses watching the event unfold, seemingly prompted by the thoughts of Robert Scoble, who retrospectively wishes that he’d opened a Friendfeed room to track the drama. The LS Blog post links to some great resources around how people sent, gathered and aggregated snippets of information as they arose. Notable is the use of Storytlr by journalist Kevin Sablan.
Streams of online information created around events isn’t a new concept, yet when something like this arises, you can’t help but feel excited by the possibilities. It is inevitable that reporting in such a manner will become more prevalent, as LS Blog says,
“I think we are going to see this become pretty commonplace this year as the value for creating one is huge.”
You only need to look at the numerous posts similar to these examples on RWW and Gigaom, directing internet eyes to where the inauguration of Barack Obama will be visible online. It’s the way things are going.
So the only thing left to do is explain why I included the Chesley B. Sullenberger III name check in the title. Well, even a hero-pilot has got to have a Facebook page, and Chesley is no exception – except that he has over 358,000 fans.
Monday, January 12th, 2009
The skeleton crew is out and the full go team at 1000heads is back in motion. And since this is the first entry of 2009 it seems appropriate to test the resolve of your resolutions!
What better way than the latest social media app created by Burger King? Admittedly scepticism may be rife surrounding the marketing credentials of the fast food giant after the still prevalent, yet arguably misguided, Whopper Virgins campaign (reaction here).
Forget that though… it’s a new year and Burger King are attacking those two faves on the resolution list – ‘get fit’ and ‘be a better friend’ with the Facebook app “Whopper Sacrifice”. The idea is explained on the installation site, “Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.” Simple. Cut out the dead wood in your friend list and partake in some red meat between bread courtesy of Burger King. As good a way to start the year as any…
The clincher of course is that when you sacrifice a friend it gets shown in the activity feed. Meaning everyone can see that you value free fast food more than that kid you never noticed at school, but figured may enter a spiral of self loathing/pity should you deny his request for virtual friendship…
