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blog content based advertising

by Mike Davison on 20 September 2008

Something I have mused about for some time. Does conversational advertising ie a revenue stream attached to social media run the risk of leading the direction of content itself?


Question is – if I know I get paid via ads if I create content on a particular product, and the more positive I am about a product the more clicks I’ll have on the ads on my blog, will that inform my content?

Conversational ads are not a new phenom but the difference between blog based schemes and, say, Facebook social ads is the site owner / publisher link.

It’s an interesting debate…

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